Our Services

We provide Fractional Executive Services as a VP of Sales or Chief Revenue Officer for early-stage companies. Our background is in Software-as-a-Service, and our expertise can be applied to other B2B recurring revenue businesses.

You benefit from expert Sales Leadership on a part-time monthly retainer basis while lowering costs. Assignments vary by client needs but typically include embedding with the Executive Leadership Team as a part-time Head of Sales 1-2 days per week. The assignment length depends on timing for desired business outcomes.

Sales Leadership

Sales Leadership as Fractional VP of Sales/Chief Revenue Officer

Services vary by client requirement but include sales management, forecast development, deal management, board meeting representation for Sales, and more.

  • Building Sales Teams, including recruiting, onboarding, and weekly managing.

  • Optimizing Sales Team Performance, including introducing sales processes, coaching, forecasting, and best practices to achieve sustainable performance.

  • Designing and implementing sales reorganizations to meet new business objectives.

Go-To-Market

Go-To-Market as Fractional GTM Sales Leader

Partner with the Executive Leadership Team to design and implement the go-to-market sales motions for a new product introduction, channel, or geography launch.

  • Develop the Sales Plan and contribute to GTM plan development, including the Value Matrix.

  • Field test sales messaging, pricing, buyer’s journey, sales processes, and early customer acceptance.

  • Collaborate with the rest of the GTM team to measure, adjust, and iterate to secure optimized product/market fit for acceleration.

Business Development

Business Development as Fractional Business Development Officer

Partner with the CEO and Board of Directors to develop strategic growth opportunities based on client needs.

  • Identify and develop strategic initiatives for accelerated growth.

  • Lead recruitment of select partners and co-develop programs for commercial implementation.

Advisory

Advisory Services

Services are available in a variety of flexible formats.

  • Sales Advisory Services - On a longer-term retainer basis, we can help with common situational challenges like GTM launch, sales optimization, talent management, partnerships, and product/market fit.

  • Special Project Consulting - From us and our partner network for Sales, Marketing, Lead Generation, Executive Recruitment, and more.