Map your team for GTM alignment first, before implementing AI.
The Alignment Gap
As a GTM leader, you wouldn’t think of going to market without a CRM. Data-driven planning and measurement are essential in modern GTM.
Why then would you go to market without a data-driven team alignment map? Did you know that people can also be measured and benchmarked using data?
You have been redesigning the other two pillars (Process and Technology) all year, but you are okay with that because you started with performance data as a baseline. However, you forgot the third pillar (People). Probably, because you didn’t know you could baseline the people pillar with data. So, before you completely destabilize all three pillars simultaneously, baseline your team with data scores.
It’s easy. You can do it in a week. Once done, add it to your RevOps dashboard and execute your plan, measuring KPIs for all three pillars (People, Process, and Technology) simultaneously, while you disrupt, in real-time, to win.
Without a standardized alignment system that connects internal execution to external engagement, teams slow down, messaging breaks down, and revenue stalls, creating the “Alignment Gap,” the leading failure of GTM.
That’s why we built the In-Sync™ service — so you no longer have to guess if alignment is working. You’ll have the data to prove it is.
“Organizations that prioritize sales and marketing alignment are nearly 3x more likely to exceed new customer acquisition targets.”
Meet In-Sync™
The first GTM alignment service designed to drive revenue—not just team consensus.
In-Sync™ is an Alignment-as-a-Service built for high-growth B2B companies. It combines proven GTM alignment expertise with an AI-powered personalization platform as a unified service to help you:
Unify Sales, Marketing, and Success with a shared communication system for aligned execution
Standardize internal messaging, handoffs, and workflows based on AI insights to reduce friction
Unify your team to personalize customer engagement across the buyer and customer journey
Launch fast and integrate with your existing GTM stack
Design, redesign, and scale your team consistently without reinventing your process every quarter
Ready to get your GTM In-Sync™?
