Align first to build your GTM engine to perform.
The Real GTM Gap
Most companies try to align their go-to-market teams but forget to align with the people who matter most: buyers and customers.
Traditional approaches focus inward, treating team alignment like a team-building exercise. In fast-moving GTM environments, that is not a viable solution. Without a system that connects internal execution to external engagement, teams slow down, messaging breaks, and revenue stalls, creating what we refer to as the “Alignment Gap.”
That’s why we built In-Sync™ — so you no longer have to guess if alignment is working.
“Organizations that prioritize sales and marketing alignment are nearly 3x more likely to exceed new customer acquisition targets.”
Meet In-Sync™
The first GTM alignment system designed to drive revenue—not just team consensus.
In-Sync™ is an Alignment-as-a-Service built for high-growth B2B companies. It combines proven GTM alignment expertise with an AI-powered personalization platform as a unified service to help you:
Unify Sales, Marketing, and Success with a shared communication system for aligned execution
Personalize customer engagement across the buyer and customer journey
Standardize messaging, handoffs, and workflows based on AI insights to reduce friction
Launch fast and integrate with your existing GTM stack
Scale your team consistently without reinventing your process every quarter
Ready to get your GTM In-Sync™?
